Writing Your First Blog Post for Business

Blogging, when done correctly, can help a small business generate up to 126% more sales and leads, then those who do not blog.  Consumers today are “information junkies,” always wanting to learn more about a product or service before buying.  Often, they seek out blog articles to find the information they are looking for.

Where do you begin?  Here are a few helpful tips to guide you in writing your first blog post for your business:

  • Understand who your target audience is. Generally, it will be consumers interested in your product or service, or others in the same industry.  While this may seem like a given, many overlook this step when starting their blog.  For your blog to be successful, you must write to your target audience.
  • Your first blog post should tell your readers who you are. This will help your readers connect with you and your business on a deeper level.  Tell them your passions and why you “do what you do.”
  • Once they know who you are, you should explain why you are blogging. Tell them why they should visit your blog, what they will find, and how you intend to help them.  This will start to build trust with your readers.
  • Make sure that you make it clear to your readers how they can get involved. Tell them you want their questions, feedback, and suggestions.

Starting a blog can seem intimidating to some business owners, however, if you write your first post following these guidelines, you will have a blueprint for the remainder of your posts.  The goal of your blog is to develop a relationship with the readers, who then become consumers.


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